Digital Displays Go Interactive


Digital signage
Hybrid (or interactive) digital displays would be the latest trend in point of purchase advertising. It is hard to believe that a technology like digital displays, that is certainly still considered by a few to be in its infancy, has moved in a "2.0" phase, but this can be a field known for rapid innovation.

Digital signage
Exactly like Web 2.0, this latest incarnation of digital displays is targeted on interactivity to engage viewers and acquire them participating in this article displayed on the signs. So, so how exactly does it work as well as what benefits does it bring? We'll answer those questions here.

Getting Viewers Involved

Volumes happen to be written about the effectiveness of digital displays. We all know that they attract a lot more attention than static signs. We all know how to design them for best effect and we are beginning learn how to measure their ROI. Together with the introduction of interactivity, industry analysts have a lot more to talk about.

Interactivity by itself is nothing new. Many stores used interactive kiosks for years to help you customers find items, to provide them more information regarding their products, and to allow them print coupons or shopping lists (e.g. from your gift registry).

By combining the interactivity from the kiosk with the broader reach of an digital sign, retailers can customize content and reach people like never before. In turn, they can engage customers by using an entirely different level.

How Interactivity Works inside a Digital Display

o Imagine walking through a clothing store. Videos clip of models wearing the garments are being displayed. You happen to be invited to touch a "hotspot" on the screen and when you do the display switches to an interactive touchpad that lets you view sales promotions, current availability, and clothing combinations.

o You're shopping in the bakery department of one's local grocery store and see digital signs with regards to a new product. You move more detailed look and the content switches with a video about how easy it really is to prepare the item and how it will fit into your family's menu.

o You are considering the variety of lunch at the food court near your workplace. You see a message on the digital sign to text and lower your expenses. You text in and have a coupon in your cell phone that you can take to the counter and redeem.

These are just some of the possibilities of hybrid digital displays. And what are the benefits to retailers? Customers obtain a positive shopping experience and so are likely to spread the word about it; retailers learn which images and messages are attracting customer attention to enable them to plan future content; and so they can enhance their image as being a cutting edge retailer that wishes to develop a relationship with their customers.